Microbiology Latinamerican Congress 2016
UX/UI
Brand Identity
Logo Design
Presentation
CONCEPT
A brand identity established focusing in 3 pillars: “One Goal”, “Latinamerican Cooperation” and “Microbiology Investigation”.
Key Colors and Variations
Emphasis has been given to 2016 Congress Location country identity colors, Argentina. This logo can be adapted by replacing current key colors depending on the location the Congress is taking place
Font choice and details
Titillium Web rounded yet square hybrid details and connectors makes it an ideal font for the Lewis-Kekule and Zig Zag structure formulas graphic style that inspired this project.
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