Literary Exhibition
Typography Design
Poster Design
Exhibitions
Brand Identity
CONCEPT
Set of advertising pieces for a literary exhibition about writer Julio Cortazar.
Instructions on how to be scared
Instructions and examples on how to be scared gives us a series of points from which we start to imagine certain common places where we can be scared. This surrealism in storytelling led to this Victorian, abandoned and deteriorated aesthetic.
And, just as Cortázar induces us to imagine the terrifying, from the visual point of view we invite you to travel through that abandoned place where ghosts hide.
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